B2C marketing is marketing campaigns directed at consumers for personal purposes. It works by helping you identify ways to communicate with your target audience and measure the results of each campaign. B2C marketing strategies help you prepare for sales, anticipate responses, and track progress. All three of those factors can make your marketing campaigns more successful.
If you are an e-commerce brand, you should work on e-commerce marketing strategies to obtain new customers as well as entice old customers to keep coming back to your store. We are going to teach you how to bring in traffic to your site, build relationships and trust with customers, and get back those lost sales. Below you can find seven most effective B2C e-commerce marketing strategies.
OPTIMIZE YOUR CHECKOUT PROCESS
Make your checkout process smooth and trustworthy from start to finish; it will increase conversion rates and decrease cart abandonment.
Try to get everything on one page. If you need to have several pages, consider showing a progress bar at the bottom of each page to visualize how much longer your checkout process will take. Make buttons easy to find – the more time a customer spends looking for the next button or the checkout button, the quicker they can become frustrated with your website.
It is critical for B2C marketers to adopt a mobile-first strategy. Find out how your content will appeal to your audience best on mobile devices. It starts with a responsive website. There are ways to build your site so that certain elements appear on the desktop that does not look on mobile and vice versa. Condense your images, use readable fonts, and make yourself accessible on mobile.
If you want to take mobile even further, consider building your mobile app. Apps tend to load more quickly that websites so that users can shop more efficiently. If you have the app, customers are one click away from viewing your products. If your business is already established and you are looking for the ways to develop your brand, building an app is an excellent way to boost sales and drive growth.
EMAIL MARKETING AND AUTOMATION
Email marketing has an average ROI of 122 percent which is four times higher than channels like social media, direct mail, and paid search.
Creating an email marketing strategy can involve stand-alone emails as well as automation. You can even set up email automation like cart abandonment, welcome automation, and order automation.
– Cart abandonment emails retarget customers when they leave something in their carts. It’s one of those “friendly reminder” e-commerce marketing strategies that will help your business regain those lost sales.
– Welcome automation is excellent as customers automatically receive an email when they first sign up to get your emails. You may include a brief message about your brand and how you are happy to have them on board.
– Order automation is perfect for keeping customers up to date on their purchases. Several emails can be a part of this automation including a purchase confirmation email, a shipping email, and a delivery email. You can even send a final email to ask how they like their products.
Today, social media marketing can be used as roaring strategies for B2C e-commerce. Many brands have achieved fantastic success using social media.
Social media is one of the most cost-effective platforms to advertise on. Having accounts and posting a lot is not enough to grow your business today’s competitive market. You will need to build an e-commerce social media marketing campaign.
More active you are, more your B2C can make a connection with people. Use online social media platforms and go for sharing your products demo. It will help you to generate more leads, brand awareness, and sales.
PERSONALIZE THE BUYING EXPERIENCE FOR CUSTOMERS
Make your customers feel like your e-commerce store is dedicated to helping them in choosing the perfect product. Use name personalization in your emails or on your website, recommend products based on previous purchases. Take them on a unique purchase journey that is aligned with their tastes and styles.
If you manage to make your customers feel special, it will show that the brand cares about making each person’s buying journey individualized. Taking the time to learn about your customers’ needs may seem like a tremendous feat, but in the long run, you can increase sales as well as customer engagement.
If you are focused on building relationships with your customers, you must treat them as human beings. Interact with them on a human level, whether you are sharing your own story or helping them understand their frustrations. Communicate with customers, respond to tweets, reviews, and comments. Taking the time to send out more extended and helpful responses will let your customers know that you care and that there are people behind your brand that are working hard to make sure customers have the best experience possible.
RUN RETARGETING PROGRAMS
After completing conversion with a client, try to keep them for a future transaction. The best way to do it is retargeting. Retargeting is all about reconnecting with consumers who have connected with your business in the past. As a form of paid advertising, retargeting can be costly, but if you use it correctly, the ROI can make the expense worth it.
You can also create membership programs. It encourages the consumers to interact with your business so they can raise the membership levels. A membership program also called a loyalty program, combines competitiveness and rewards. As consumers move up the membership levels, they gain access to more awards, which enhances their relationship with your business.
A well-thought B2C marketing campaign can make a huge difference in your revenue. You can try lots of B2C marketing strategies. However, you need to set up your B2C e-commerce strategies based on your business metrics (target customer, market value, competitions, etc.). So, it is not about following the trend but innovating a new way to beat your competitors. Regardless of which strategies you use, you can vastly improve your business’s outlook and reach more consumers. So what’s your next move? Let me know in the comments.